The Las Olas Association Over 60 Years Strong

Welcome To Las Olas Boulevard

The Las Olas Association was formed more than half a century ago in order for the business owners on the boulevard to communicate and support each other by working together to create a better boulevard.

Today, our purpose has not changed much – we still are a self-governing group of active business owners who see the value in working together to create a better boulevard. Each member has a chance to make an impact, build the community, and help their neighbor. We are run by a volunteer board of directors and one “Executive Director”.

Las Olas Association Committed To Promoting Our Beautiful Boulevard

The Las Olas Association is committed to promoting our beautiful boulevard year round in a variety of ways including PR, advertising, and promotions campaigns. The leadership is here as adviser and consultant for all things marketing & promotions, and to help you navigate the waters of operating a small business.

The Las Olas Association promotes East Las Olas Boulevard as a Premier shopping and dining destination within the upscale community of Las Olas Isles and Fort Lauderdale Beach.  We encourage civic functions, social and cultural events to benefit the Members of the Association and the neighboring community; we encourage the maintenance of high business standards and a spirit of cooperation among our members; and we compile and distribute business information to our members for their benefit.

LOA Annual Memberships

As a result of growth, increased interest and to better serve new and existing members of the Association, we are currently restructuring the membership process into the Association. This will include a change in the application form for 2023 – 2024. Learn more »

We continue to invite your interest in the Las Olas Association and welcome any questions by contacting us on line.

We are a paid membership organization collectively organized and mobilized for the purpose of creating a better Boulevard and guest experience for the community.  Our members are the backbone of the organization and work tirelessly to ensure a better Boulevard for ALL who live, work, play, and visit. We represent our members’ voice in the community – the power of many has proven impact. We will continue to aggressively pursue the help of our government to improve our 3 key areas of concern.

Las Olas Boulevard - Directory Map and Brochure (PDF)
Las Olas Association | Official Web Site of Las Olas Boulevard, Fort Lauderdale Florida

Board Members

Luke Moorman
President

Owner Carroll’s Jewelers

Jodi Jeffreys-Tanner*
Vice President
Founder and owner of Las Olas Capital Advisors
Chair Broward County Cultural Division

Caroline Carrara
Treasurer
Contributing Editor, Fort Lauderdale Media Associates and Las Olas Boulevard & Isle Magazine

Dave Bell
Secretary
Owner, Vinos of Las Olas

Genia Duncan Ellis
President and CEO, River Walk Fort Lauderdale

John Gattuso
Owner, Gatman Media Services

Alice Harry*
South East Region Ambassador, Mundial SmartKnives

Oualid Iaouadi
Owner, Gran Forno Pronto

Charlie Ladd
Owner, Barron Real Estate

Tracy Matthias Robinson
Owner of Robinson's Jewelers Las Olas

William Walker
Principal Owner, Water Taxi

Pam Zirkle
Vice President of Real Estate, The Las Olas Company

Maria Doherty
Executive Director, Las Olas Association

*indicates second year of 2 year term

Visit Las Olas Featured Sponsors

Gran Forno Pronto Las Olas - Leaderboard
GoQui Plus Direct - The Right Mix of Products For Your Event!
Fort Lauderdale Media Associates, Inc. (FLMA) & Las Olas Boulevard & Isles Magazine (LOBI)
Gran Forno Pronto Las Olas - Leaderboard
Fort Lauderdale Water Taxi - Leaderboard' title=
Las Olas Boulevard & Isles Magazine - January 2024 Issue
Gran Forno Pronto Las Olas - Large Box
Truly Nolen - The Best Pest Control for Your Pest Problems
Gran Forno Pronto Las Olas - Large Box
GoQui Plus Direct - The Right Mix of Products For Your Event!
Fort Lauderdale Water Taxi - Large Box' title=

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