Las Olas Boulevard



			NEW! Even more ways to promote your business! Remember, this website and its sister social media accounts are the first ports of call for locals and tourists alike - make the most of it! Today, your customers expect instant information. They want to know what's available and what's happening now. It's no longer about computers ... Who do you know who doesn't have a phone in their pocket or purse? Every time I'm on the boulevard (which is often) I particularly pay attention to how many people are consulting their phones - and there are many. Of course, this site looks terrific on phones. And we get messages directly from people who are actually on the street asking for our advice and recommendations. Here are just a few from the last couple of days. Where to eat on Las Olas outside? Favorite shop for art on Las Olas? Restaurant on Las Olas w/ vegetarian options & steak? Where is Asia Bay on Las Olas? What time is the market on Sunday? Dog-friendly businesses on Las Olas? At Las Olas. Where to eat? Do you know how many people are on the boulevard and using Foursquare, Yelp, Gowalla or similar services? Well, I can't give you an exact figure either, but a lot are. Are they finding you and your business? Ask us and we'll look into it for you. If they're not finding you, we can fix it. Be ahead of the game! An independent link valuation service has determined that a link alone on this site is worth over $45 per month! At time of writing a single link to your site on this website is worth $47.57 a month - and you get so much more! Popular pages: Which are the most popular pages of the site? It changes every day. For example, when we publish our weekend guide, that normally rises to the second most popular page. However, the dining page is invariably at the top of the list. If you're a restaurant, are you making the most of this page? Shopping is usually in the second position. If you're a retail store, make sure that your business is featured there. MAXIMIZE YOUR OPPORTUNITIES DURING LAS OLAS SPECIAL EVENTS >
	LAS OLAS BOULEVARD MARKETING

	Las Olas Boulevard Marketing and Promotion How many businesses on Las Olas Boulevard have a dedicated marketing and promotions company who are at their beck and call every day? And if they have, how much are they paying for the service? If you're a small to medium company on (or near) Las Olas you have a full marketing and promotion facility at your service! Las Olas Marketing and Promotion, a division of the Las Olas Association, works daily on this website and, in addition, sends out timely messages to thousands of followers on social media. (If you don't understand social media, you don't have to - that's what we're here for!) Regularly, members of the public send us messages via email or Twitter asking our advice on where to eat on the boulevard, where to shop, where to hear live music ... do we recommend your business? If you're a member of the Las Olas Association, yes we do! But don't think we wait until we're asked - promoting Las Olas Boulevard and its businesses happens every day, seven days a week. And by the way, membership of the Las Olas Association is extremely affordable. Based on the size of your business, membership starts at just $30 a month - compare that to employing a full-time marketing and promotions company! How to make the most of our Las Olas marketing services Check your page on this site. It should have full information about your business. (If it doesn't let us know and we'll fix it). If you have video, photographs ... send them along. Help us to make your page as attractive and exciting as possible. If you have any special events, news or promotions, let us know and they'll go on your page too. Check your page regularly to make sure that it's not out of date - keep it fresh with current information. Remember, the site has thousands of hits DAILY so put your best foot forward! As I mentioned earlier, The Las Olas Marketing and Promotions division uses social media extensively to promote and advertise the boulevard, and our messages go to thousands of additional people. These people then pass it on to their friends who in turn ... you get the idea! For social media, we need short, simple messages which will take only a minute of your time - it can be as short and sweet as this - Special tonight! Riggatoni Alfredo w chicken, tomato, garlic, spinach & mushrooms - and can be emailed or texted to us. These messages go out instantly! Don't forget that the tiny cost of these services is just $30 per month - around a dollar a day. Are there any other ways you can promote your business for a dollar a day? No! No waiting for ads to be designed and published ... No waiting for your webmasters to update your website ... No waiting for flyers to be designed and printed ... and none of the associated costs! Even that's not all... We have various opportunities available to you, at no extra charge. We frequently have a featured business on the website. This is great for additional exposure. Our weekend guide to Las Olas is a very popular section of our website. This makes suggestions for visitors and is full of things to do, where to eat and where to shop on Las Olas. Your business can be featured here. Let us know about any specials, tips or any information you might have to help and inform visitors. Our events page is always extremely popular. Your business can be featured on this page at no extra cost to you! We also have a weekly recipe, featuring fresh goods from the Sunday Gourmet Market. Supply us with a simple recipe and we'll mention your business on the page! We can feature a staff member. This can be a new member of your team or someone you'd like to especially honor. "Think on your feet" opportunities. New items in stock? New member of staff? A super new sale or special deal? Let's say you're a restaurant. It's 6.30 and it's looking as though it's going to be a quiet night ... text or email us with a message to entice people into your restaurant and your message will go out to thousands of people straight away! For more info CONTACT US NOW Make the most of the Las Olas Boulevard Twitter facility Messages on Twitter can be no more than 140 characters long, but shorter is better. You see, it's your goal to have people pass your messages on to their friends and their name will be added to the message - so leave room for it if you can. When you're composing your messages, ask yourself if it's interesting enough for people to send to their friends. "20% off sale" certainly is a good message but if it's you also show a photograph of the goods on sale, that's even better. (Laura will gladly call into your store and take the photograph for you). While we're on the subject of photographs, people love to see other people - show the 'face' of your business! "Our chef recommends this special today". (Plus photo) Make your messages personal - don't just blast out a sales message. For example, when Laura is on the boulevard getting information from retailers, we precede her information with "Laura says:" For example "Laura says: Just out of the oven - great bread pudding at Gran Forno". People like to have recommendations - this is why large companies pay a fortune for celebrity endorsements. Mention other businesses on the boulevard. For example: Planet Massage would like to welcome Asia Bay to Las Olas. This is simple brand awareness - you're not shouting a sales message but you are keeping your name in people's minds - and generating goodwill from your neighboring businesses. Remember that a message such as that would go to the HOME page, the SPAS & BEAUTY page and the DINING page and also to the followers of three Twitter accounts - three times the exposure for your company. How often can you send messages? In theory, as often as you like! But remember that people don't want to be overloaded - they will become blind to your messages if they are too frequent. But once or twice a day is fine, Help us to help you by making sure that your messages are free of typos are are within the required size - then your messages can go out instantly! Check the page on the site often. If you are a restaurant and you send a message, it will appear on the homepage and the dining page at the top of the list. As other messages come in from other businesses, your message will drop down the list. So check - if you are in danger of dropping off the list, just send us another message, simple as that! What if you really can't get your message down to less than 140 characters? Send it anyway. We can usually manage to shorten messages to the required size (it's an art in itself!). But if it can't be shortened, we can work around it, so don't worry. Advertising these days is about connecting with people. There's an old saying in the selling game - "people buy from people they like". Think about it for a minute and it's true. Using social media, you can make people 'like' you! They feel at ease doing business with you and want to come back. You must have experienced it yourself - you do out to dinner and want to return soon - not because of the food or the decor or the atmosphere - but because of the lovely people and the way you were treated. Social media gives you the opportunity to 'meet' potential clients before they become your customers. Your ads in magazines can't do that ... your storefront can't do that ... your Yellow Pages entry can't do that...

Las Olas in the Community : Offers : Where to Stay : Events : Beach : Location : Join

Las Olas has always been Fort Lauderdale’s most charming thoroughfare.
Las Olas is at the forefront of everything from fashion boutiques and art galleries,
to memorable restaurants, sidewalk cafes and bars.
Dining on Las Olas is a pleasure - eat by the water at one of our riverfront restaurants.

Running almost parallel to Fort Lauderdale’s New River on its way to the Atlantic Ocean,
Las Olas is a broad avenue divided by a wide landscaped median of flowers and towering shade trees.
Over the canal at the east end of the tree lined median, in the Colee Hammock neighborhood,
are more shops, restaurants, and stores too unique to describe … all worth exploring!
The Las Olas location is within walking distance of the beach, where Las Olas Boulevard meets the ocean.

A few minutes from most hotels and easily accessible by water taxi or land taxi,
Las Olas is a lively, pulsating, world class boulevard. Night or day, Las Olas is the place to be.

Special offers and events, where to stay, where to eat - your guide to Las Olas Blvd, the heart of Fort Lauderdale.
(Often misspelled as Los Olas, Las Olas means 'The Waves')