Christmas on Las Olas 2006

Tuesday, November 28 and Holiday Happenings, Tuesday, December 5, 12, 19
A Winterfest Sanctioned Event


The Story of Christmas on Las Olas and Holiday Happenings

Celebrating the holidays on Las Olas Boulevard has been a South Florida tradition since 1965. Ushering in the holiday season, the Christmas on Las Olas Festival began as a small community event on the first Tuesday following Thanksgiving. It featured music, customer appreciation events, family fun, and the arrival of Santa Claus. For years, the holiday celebration on Las Olas has signaled to South Floridians and visitors alike that a very special time of year is at hand.

Close to 100,000 locals and visitors are on the boulevard at the Christmas on Las Olas night. The free-to-the-public extravaganza, now benefits local charities through funds raised at various portions of the festival. More entertainment has been added. Nearly 100 lighted trees adorn the boulevard. Lit displays are placed in the medians. To further showcase Fort Lauderdale's most spectacular shopping, eating and entertainment boulevards, the one night event will be joined by Holiday Happenings. This series of events, each Tuesday, in December increases visibility to the Fort Lauderdale holiday tradition.

The entire month of happenings will encompass a traditional celebration. Sponsors and merchants will have more opportunities to participate in awesome events, thank their year-round customers and provide top-of-the-mind awareness to potential customers. It will definitely bring about an additional customer / client base and assist in maintaining a deep sense of customer /c lient loyalty.

The association mission is to make each evening a must-see, must-attend experience for all. The following information details ways you may participate through sponsorship and on-site presence at these events. It will show you how to gain the most from these happenings.

Share in the joy and rewards of Christmas on Las Olas, November 28, and Holiday Happenings, December 5, 12, 19. Sponsorships opportunities and on-site placement are available from $1,000.

Event Marketing Overview

A significant percentage of annual consumer sales (as much as 35% or more in some cases) occur during the holiday season, November 15 through December 31. This is particularly true in our south Florida market. In order to participate to the fullest in those sales, a corporation, retailer or restaurateur must have a seasonal marketing plan to bring the customers to the door. With the amount of seasonal marketing activity undertaken by malls and large national chains, it is impossible for the individual independents or local franchises to be heard and thereby, generate their needed share of the traffic.

With this in mind, the Las Olas Association, Inc. has designed a comprehensive program to serve community responsibility, drive traffic, create sales, generate profits, and instill top-of-the-mind awareness in the minds of locals and tourists alike. The program spotlights the lighting-up of the Boulevard with holiday spirit. Many local charities will be visible and allowed to generate revenues and awareness for their causes. More than 100,000 locals and tourists, potential new customers and return visitors will be visible on Las Olas Boulevard, Tuesday, November 28, 2006, to witness and take part in Christmas on Las Olas. Many more will be reached through our promotional and paid advertising.

This year, the association, takes the event to the next step. There will be three additional weeks of holiday happenings. Each Tuesday in December, a different event will be highlighted from ethnic traditions including an Italian Festival, Three Kings Festival and Chanukah on Las Olas.

The plan will be extensive and expensive. It has the support of the Las Olas Association. It will need the cooperation and participation of merchants on the boulevard, corporate sponsors, the public and the City of Fort Lauderdale. It will combat the barrage of competitive advertising, create a media presence for the entire month of December and bring area businesses the customers you seek.

Please review the material below and join the program. Make this the most profitable and community oriented season ever.

Event Logistics

The Las Olas Association will ...

• Provide a free, turn-key promotion including stage, sound and lights, advertising, security for the event and include YOU as partners in the Three Kings Festival on the 12th of December.

• Provide recognition on-site on recognition board.

• Provide recognition in 10,000 brochures distributed community-wide.

• Provide recognition in press releases.

• Place and secure all advertising and printing.

• Obtain all necessary permits and provide security.

• Present YOU and your supporters in a map / brochures with county-wide distribution and on a sponsor appreciation board at the event site.

• Provide posters for display at your sites.

• Provide information for your newsletters, employee paychecks, e-blasts and the like.

• Provide recognition on our event web-site and web-site links.

• Provide tables, chairs and electricity for your evening's use.

• Allow a maximum of fifteen (15) groups, businesses and organizations and to participate, on a first-come basis.

Event Partner will ...

• Show support for the Broward community cultural diversity.

• Introduce your products, missions and programs to the general public.

• Provide manpower for booth.

• Provide information for dissemination and/or product for sale, if desired.

• Guarantee cooperation in promoting the event, through newsletters, e-mails and the like.

• Provide corporate financial support.

• All not-for-profit groups and organizations will be allowed to exhibit, on a fee waived basis.

Event Overviews

Dates
Tuesday, November 28, 2006 and December 5, 12, 19

Free Stranahan House tours, - November 28 & December 12**
Free family photos and gifts at Carroll's Jewelry**
Holiday gift (silent) auction
International food court
School / community choir performances**
Live music at various locations**
Story-telling - kids tours

Weekly Showcases
Starbucks Snow Mountain - Tuesday, November 28
Publix Entertainment Arenas - Tuesday, November 28
Italian Festival - Tuesday, December 5**
Three Kings Festival - Tuesday, December 12**
A special event with music, singers, vendors, crafts, and you.
Chanukah on on Las Olas - Tuesday, December 19**

Event Marketing**
A Winterfest sanctioned event
Media Sponsors - The Herald, LVE Radio
Go Riverwalk! magazine
Posters from Las Olas for You -
Signage on boulevard - sponsor acknowledgment board
website and website links

Charities Involved
Charmettes – Embrace Life Children's Foundation
First Presbyterian Church of Fort Lauderdale
Fort Lauderdale Children's Theater **–
Fort Lauderdale Historical Society
Jack & Jill Children's Center - Light of the World Clinic**
Lauderdale by the Sea Chamber of Commerce – PAWS
Riverwalk - Stranahan House**
Salvation Army - Starlight,Starbright Children's Foundation
United States Customs Explorers - Walker Elementary School

Event at Christmas and Holiday Happenings**
All events subject to change or cancellation without notice.

LAS OLAS BOULEVARD
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Las Olas Blvd, Fort Lauderdale, Florida.

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