ETARU, a restaurant featuring contemporary Japanese Robatayaki cuisine will open its second location in South Florida early summer 2018 at The Related Group’s brand new ultra-luxury rental, Icon Las Olas, in Fort Lauderdale. Less than a year after the highly successful opening of the restaurant’s first location in Hallandale Beach, ETARU is destined to be a unique and popular addition to Las Olas Boulevard’s restaurant scene. Brought to the United States by Rainer Becker, co-founder and creator of Zuma restaurants worldwide and ROKA London, ETARU’s menu revolves around the central Robata Grill; a concept which originated with the fisherman of Japan’s Northern coast who charcoal-grilled fish on their boats and shared with one another via outstretched oars.
“We are excited to be opening our second South Florida location of ETARU in downtown Fort Lauderdale,” offered ROKA London and ETARU Group Executive Chef Hamish Brown. “Both restaurants share menus and our spirit of hospitality, however they will offer different experiences to our guests. While ETARU Hallandale Beach embraces the ocean and beach culture of its neighborhood, the Las Olas location will offer the vibrant dynamic of city living and dining.”
Corporate Executive Chef Luca Spiga will helm the kitchen, bringing his knowledge of the brand and his passion for Japanese cuisine to Fort Lauderdale. Spiga has worked with world-renowned Michelin-star chefs and restaurants and has been with ROKA London for the last seven years, recently moving to the U.S. for this project.
Raw dishes are notable for their unparalleled freshness, simplicity and great flavor pairings. Sashimi, maki rolls, salads and tataki, snacks and soups are all beautifully presented on specialty plateware, handmade and imported from Japan. Tokusen – special raw sashimi dishes – include plates like ROKA London’s signature Yellowtail Sashimi with yuzu truffle dressing, which has been a hit among ETARU Hallandale diners; Japanese Wagyu tartare with ponzu pearls and nori crackers; and Tuna Tartare with scallions, wasabi and Osetra caviar. ETARU will also offer a full sushi selection including nigiri. Desserts offer a perfect South Florida ending to dinner with tropical fruits and light but decadent flavors. Options include a Smoked Coconut and Passionfruit Parfait; Guests may also indulge in the famous and truly picture-worthy dessert platter which includes a selection of the most popular desserts. A variety of artisan cocktails as well as craft and Japanese beers, a wide selection of Japanese whiskeys, wines by the glass and bottles are also available.
At its essence, ETARU Fort Lauderdale is a neighborhood restaurant that welcomes local diners as well as visitors with a critically acclaimed menu and vibe that embraces the South Florida scene. The new indoor-outdoor, multi-functional space was designed by Miami Beach’s Urban Robot Associates. The space will be outfitted with natural touches of wood and pops of color mixed with industrial-chic design elements. An impressive tree-like structure will serve as the centerpiece of the restaurant alongside the central Robata grill, which will have an open concept, allowing guests to see the action. The tables are arranged in a way that assures there isn’t a bad seat in the house.
ETARU is located at Icon Las Olas at 500 East Las Olas Boulevard in Fort Lauderdale. ETARU will offer dinner seven days a week, lunch Monday through Saturday and brunch on Sunday. The ETARU team is working on finalizing details for the unique and local lunch, happy hour and decadent Sunday brunch offering. Self-parking is available during lunch and dinner Monday through Sunday.
ETARU Media Contacts:
Karen Barofsky/Mariana Michelsen
Brustman Carrino Public Relations
The Related Group Media Contact:
Zakarin Martinez Public Relations
Zuma was co-founded by Rainer Becker and Arjun Waney in 2002. Zuma London, the first restaurant to open, remains the brand’s homestead. Zuma has successfully launched eleven locations across the world including Hong Kong (2007), Dubai (2008), Istanbul (2008), Miami (2010), Bangkok (2011), Datca Peninsula (2013), Abu Dhabi (2014), New York (2015), Rome (2016), and Las Vegas (2017). ZUMA’s characteristic culinary concept features a main kitchen, sushi counter, and robata grill offering modern, sophisticated Japanese cuisine. Zuma has garnered international acclaim from media including ‘Restaurant of the Year’ in the UK’s Tatler Restaurant Awards. Conde Nast Traveler’s Hot Tables Awards awarded Zuma Hong Kong ‘Most Exciting New Restaurant,’ and Time Out Istanbul awarded Zuma Istanbul ‘Best New Restaurant 2009.’ Zuma London, Dubai and Hong Kong have all made the Top 100 listing of The S. Pellegrino World’s Best Restaurants, as voted for by an international panel of over 800 critics, chefs and restaurateurs. Chef Rainer Becker has also been recognized within the industry, with awards including Chef of the Year nods from both Harper’s Bazaar and Moet. For more information, please visit ZUMA’s website http://www.zumarestaurant.com.
About ROKA London
Following the enormous success of Zuma London, Rainer Becker quickly recognized the huge popularity of robatayaki cuisine and opened ROKA Charlotte Street in 2004 working with Group Executive Chef, Hamish Brown to create an authentic but contemporary Japanese robatayaki menu. ROKA London quickly expanded and now has a portfolio of restaurants in the most sought after locations across London. The principal cuisine comes from the Robata grill. Located amid diners, the grill forms an integral design element of all the restaurants but more than being a stunning visual feature; the robata is truly the heart of ROKA. The current ROKA portfolio includes the following restaurants (in order of opening): London Charlotte Street and Shochu Lounge (2004), London Canary Wharf (2009), London Mayfair (2014), London Aldwych (2014). For more information visit www.rokarestaurant.com
About The Related Group
Established in 1979, the Related Group is Florida’s leading developer of sophisticated metropolitan living and one of the country’s largest real estate conglomerates. Its innovative residential developments, that reach cross-market sectors, have dramatically altered South Florida’s urban landscape. Since its inception, the privately held company has built, rehabilitated and managed more than 90,000 condominium and apartment residences. The Related Group has earned international status for its visionary designs and development of luxury condominiums, market-rate rentals, mixed-use centers and affordable properties – often in emerging neighborhoods that impact the lives of all demographics. The firm is one of the largest Hispanic-owned businesses in the United States with a development portfolio of projects in excess of $15 Billion. The Related Group has redefined the new cycle of real estate by diversifying both its products and buyers, expanding internationally with projects in Mexico, Argentina, India and Brazil, while sponsoring public art installations that enhance the city’s global culture and streetscapes. TIME Magazine named Founder, Chairman and CEO of The Related Group, Jorge Pérez, one of top 25 most influential Hispanics in the United States, and he’s made the cover of Forbes twice. Currently, The Related Group has over 50 projects in varying phases of development, led by Chief Operating Officer, Matt Allen, and four division presidents, including Carlos Rosso, President of Related Condominium; Steve Patterson, President of Related Development; Albert Milo, President of Related Urban Development; and Larry Lennon, President of TRG Management.