South Moon Under Las Olas

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A specialty retailer of women and men's clothing, swimwear, shoes, accessories & gifts located in the heart of Fort Lauderdale's Las Olas Boulevard.

What began as a small surf shack in Ocean City, Maryland in the summer of 1968 has since evolved into an upscale casual shopping destination. Today, we have 33 locations (and counting) plus an online boutique. We are most loved for an ever-evolving assortment that allows our customer to discover something new with every visit; combined with our friendly yet high service environment which reflects the laid back mindset instilled in our founding store over 50 years ago.

Shop South Under Moon Fort Lauderdale... Women's and Men's Apparel | Swimwear | Accessories | Home Goods | Wear It. Share It.

Inspired by our heritage at the beach and the lifestyle of our customers, our selection is versatile, innately wearable and treasured. We strive to surprise and delight by providing fresh and unique pieces from established brands and emerging designers. We’ve built our company by building relationships with warmth and kindness and just like our brand, you’ll never outgrow it. It is our unfailing mission to connect & engage with our community to inspire moments of happiness.

We'd love to see you at our Las Olas Store open 7 days a week!

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