The Las Olas Association Over 60 Years Strong

Welcome To Las Olas Boulevard

The Las Olas Association was formed more than half a century ago in order for the business owners on the boulevard to communicate and support each other by working together to create a better boulevard.

Today, our purpose has not changed much – we still are a self-governing group of active business owners who see the value in working together to create a better boulevard. Each member has a chance to make an impact, build the community, and help their neighbor. We are run by a volunteer board of directors and one “Executive Director”.

Las Olas Association Committed To Promoting Our Beautiful Boulevard

The Las Olas Association is committed to promoting our beautiful boulevard year round in a variety of ways including PR, advertising, and promotions campaigns. The leadership is here as adviser and consultant for all things marketing & promotions, and to help you navigate the waters of operating a small business.

The Las Olas Association promotes East Las Olas Boulevard as a Premier shopping and dining destination within the upscale community of Las Olas Isles and Fort Lauderdale Beach.  We encourage civic functions, social and cultural events to benefit the Members of the Association and the neighboring community; we encourage the maintenance of high business standards and a spirit of cooperation among our members; and we compile and distribute business information to our members for their benefit.

Annual Membership runs from Feb 1 – Jan 31

As a result of growth, increased interest and to better serve new and existing members of the Association, we are currently restructuring the membership process into the Association. This will include a change in the application form for 2022 – 2023. Learn more »

We continue to invite your interest in the Las Olas Association and welcome any questions by contacting us on line.

We are a paid membership organization collectively organized and mobilized for the purpose of creating a better Boulevard and guest experience for the community.  Our members are the backbone of the organization and work tirelessly to ensure a better Boulevard for ALL who live, work, play, and visit. We represent our members’ voice in the community – the power of many has proven impact. We will continue to aggressively pursue the help of our government to improve our 3 key areas of concern.

Contact the Association     Board of Director’s Profiles

Las Olas Boulevard - Directory Map and Brochure (PDF)
las olas boulevard association

Board Members

Luke Moorman

Owner Carroll’s Jewelers

Jodi Jeffreys-Tanner*
Vice President
Founder and owner of Las Olas Capital Advisors
Chair Broward County Cultural Division

Caroline Carrara
Contributing Editor, Fort Lauderdale Media Associates and Las Olas Boulevard & Isle Magazine

Dave Bell
Owner, Vinos of Las Olas

Alice Harry*
Sales and Event Manager, Morton's

William Walker
Principal Owner, Water Taxi

Oualid Iaouadi
Owner, Gran Forno Pronto

Charlie Ladd
Owner, Barron Real Estate

Genia Duncan Ellis
President and CEO, River Walk Fort Lauderdale

Pam Zirkle
Vice President of Real Estate, The Las Olas Company

Ina Mitskevich
Senior Manager of Audit and Attest Services, CPA Berkowitz Pollack Brant Advisors + CPA's

John Gattuso
Owner, Gatman Media Services

Audrey Korshoff
Executive Director

*indicates second year of 2 year term