2022/2023 Las Olas Association Board of Directors

*indicates second year of 2 year term

Luke Moorman - Board of Directors | The Las Olas Boulevard AssociationLuke Moorman, President and Chairman of the Board of the Las Olas Association – owner of Carroll’s Jewelers, is a 4th Generation Las Olas Business owner and Las Olas Association member. The Moorman Family has been doing business on Las Olas Boulevard since 1960 and continues to lead the family business into the next generation.

The Moorman Legacy was evident early on in Luke’s childhood to follow a passion for service and love of all things Las Olas. Luke’s leadership came naturally as he took on the role of Las Olas Association President in 2010 and has guide the Boulevard through both small and massive changes over the subsequent years. Luke has his diamond accreditation through the Gemological Institute of American and has the honor of being a Registered Jeweler with the American Gem Society.

Luke and his family enjoy many successes in business on and off the Boulevard and continue to grow their family footprint in Fort Lauderdale to insure its validity for the next generation.

Email: [email protected]

Jodi Jeffreys-Tanner - Board of Directors | The Las Olas Boulevard AssociationJodi Jeffreys-Tanner, Vice President of Las Olas Association.

Las Olas Capital Advisors is a native Floridian and has spent most of her life in Fort Lauderdale. She has been married to Paul Tanner for 21 years, with whom she has 3 sons, Jerrod, Stephen, and Garrett. Jodi is a Founder of Las Olas Capital Advisors, a wealth management firm located on Las Olas Boulevard. She is also the Founder and Curator of Las Olas Capital Arts, a not for profit entity that celebrates and supports local and emerging artists and advocates for the cultural arts in South Florida.

In its three years Las Olas Capital Arts has shown to be an incredible support system for the cultural arts in South Florida and is currently hosting its 10th solo exhibition. Las Olas Capital Arts chooses artists that not only showcase their beautiful art but use their platform to bring awareness to issues within their local communities or abroad.

Jodi hopes that the model she has created can help lead the way for many other businesses to support the flourishing arts that South Florida has to offer. She currently serves as Chair of the Broward Cultural Council, is a Board Member of the Las Olas Association, and is active with organizations such as Rio Vista Community Church, Jack & Jill Children’s Center, and the Elon University Parents Council.

Email: [email protected]

Caroline CarraraCaroline Carrara , Treasurer of Las Olas Association.

Caroline is the Contributing Editor of Fort Lauderdale Media Associates and Las Olas Boulevard & Isle Magazine. Full of great articles, city and neighborhood event schedules and business highlights. Pick up the latest copy of Las Olas Boulevard & Isle Magazine at most shops in and around the Boulevard. We are excited to have Caroline back on the Board.

Email: [email protected]

Dave Bell , Treasurer of Las Olas Association.

Dave is the owner of Vinos on Las Olas, located at 901 East Las Olas Blvd. Vinos is a great place for trying new wines and relaxing with friends on the Boulevard. One of my favorite places on Las Olas! Offering a very extensive selection of wines, I have always enjoyed stopping by and having a glass of red accompanied with a dark chocolate truffle from Kilwin’s or Hoffman’s chocolate. Yummy!

Email: [email protected]

Alice Harry - The Las Olas Boulevard AssociationAlice Harry,  Sales and Event Manager of  Morton’s.

Morton’s The Steakhouse in Fort Lauderdale is located in the heart of downtown Fort Lauderdale, just one block from the famous Las Olas Blvd. shopping district. Crisp linens, superior service and delicious food prepared to perfection create an experience you won’t soon forget. Morton’s boasts a stunning main dining room where guests can indulge in USDA prime-aged beef, succulent seafood, steakhouse sides, decadent desserts and an extensive wine collection.   Alice can provide all the details you need.

William Walker - The Las Olas Boulevard AssociationWilliam Walker (aka Bill Walker), Principal/Owner Water Taxi of Fort Lauderdale

If you’re visiting or just want to have a fun water day! “Water Taxi” is the way to go! Ft. Lauderdale is known as the “Venice of America” due to its beautiful water ways. By hopping on and off you will have the opportunity to enjoy and explore the history, the homes, shops, and the lovely views that our city, has to offer. You can find two main stops one next to the Stranahan House “Stop 1” & Las Olas “Stop 2” on SE 9th Ave behind Cuba Libre.

Oualid JaouadiOualid Iaouadi, Owner of Gran Forno Pronto

Oualid is a Fort Lauderdale entrepreneur who has been involved with restaurant businesses for many years. He enjoys collaborating and participating with the community. Gran Forno Pronto is located at 704 East Las Olas and has become favorite spot for locals and visitors alike. With authentic Italian food, live music every night and dinning alfresco, it’s one of my dearest places on Las Olas. The brick oven pizza is AMAZING and so are the desserts! My favorites!!

Charlie LaddCharlie Ladd * – Owner, Barron Leasing Co.

Charlie has been involved with property ownership, management and leasing on Las Olas Boulevard and Fort Lauderdale for decades. Charlie always brings his world-class vision and qualities to the projects he participates in. Residents and businesses are excited to see the transformation and innovation Charlie continues to bring to Las Olas Boulevard, including the newest development of the first ultra-luxury, Five-Star Hotel on Las Olas Boulevard.

Genia Duncan EllisGenia Duncan Ellis,  President and CEO of the Riverwalk Fort Lauderdale

Genia has been actively engaged in Fort Lauderdale’s neighborhood community building for over twentyfive years. Genia is equally adept and comfortable working hand-in-hand with residents of Fort Lauderdale’s neighborhoods as she is liaising with community leaders in the hall rooms of Fort Lauderdale’s city government. The successful Fort Lauderdale Riverwalk runs parallel to the Las Olas Boulevard along the New River and reinforces Fort Lauderdale’s positive urban growth and our city’s embrace of water, sea and boating.

Pam ZirklePam Zirkle, Vice President of Real Estate for The Las Olas Company

As a representative of one of the largest property owners along Las Olas Boulevard, Pam is engaged with a wide variety of businesses that seek to establish themselves on the Boulevard and with those that flourish as the city continues to transform. Pam presents the ideals of identifying with Fort Lauderdale and Las Olas in particular. Pam’s expertise has been invaluable in navigating our Las Olas events and event logistics.

Ina MitskevichIna Mitskevich, Senior Manager of Audit and Attest Services, CPA Berkowitz Pollack Brant Advisors + CPA’s.

Ina provides accounting, auditing, and consulting services to privately held businesses. With nearly 10 years of experience in the audit and accounting field, she serves a diverse client base in a variety of industries. Her collaboration with Las Olas Association has been extraordinary specially through COVID time! Thank you, Ina!

John Gattuso | Gatman Media SerivcesJohn Gattuso, Owner of Gatman Media Services

Provider of web services, digital services, marketing, and business consulting to businesses and individuals of Fort Lauderdale and around the country. For over twenty-five years, the Gatman team has been headquartered on and around Las Olas Boulevard and remains inspired with creativity, boundless energy and skills and focused on customer satisfaction.

las olas boulevard association

Board Members

Luke Moorman

Owner Carroll’s Jewelers

Jodi Jeffreys-Tanner*
Vice President
Founder and owner of Las Olas Capital Advisors
Chair Broward County Cultural Division

Caroline Carrara
Contributing Editor, Fort Lauderdale Media Associates and Las Olas Boulevard & Isle Magazine

Dave Bell
Owner, Vinos of Las Olas

Alice Harry*
Sales and Event Manager, Morton's

William Walker
Principal Owner, Water Taxi

Oualid Iaouadi
Owner, Gran Forno Pronto

Charlie Ladd
Owner, Barron Real Estate

Genia Duncan Ellis
President and CEO, River Walk Fort Lauderdale

Pam Zirkle
Vice President of Real Estate, The Las Olas Company

Ina Mitskevich
Senior Manager of Audit and Attest Services, CPA Berkowitz Pollack Brant Advisors + CPA's

John Gattuso
Owner, Gatman Media Services

Audrey Korshoff
Executive Director

*indicates second year of 2 year term